You’ve heard it before.  Anything is possible if you put your mind to it.  In fact, the most critical factor that determines success is motivation.  How motivated are you to realize your dreams?

It’s easier to be a part of than apart from, but, in order to stand out, you cannot be afraid to forge your own path.  Celebrate your uniqueness, your own style and outlook.  And, dare to broadcast this individuality to the world.

In this digital world dominated by social media its easier than ever to draw attention to your cause, if you’re motivated enough to spread awareness and willing to work hard.  Snail mailing comp cards and crossing your fingers for a reply is a thing of the past.  Nowadays, casting your net on the ‘net will yield a much greater return.  Therefore, if you’re hoping to be the next ‘big thing’ in entertainment, you can draw significant attention to this cause simply by being motivated enough to get the word out online, and you can build a dynamite marketing base by mastering social media.

The four sites that every talent must master, according to international model scout and agent Vanessa Helmer are LinkedIn, Instagram, Facebook and Twitter.  This is because these ever-popular sites don’t just help build a fan following, but they are regularly visited by scouts like Helmer looking for new faces.  Social media is easy and free, so it’s used on both sides of the fence to help connect talent with industry pros.

The important thing to remember when you’re using social media for marketing purposes is that you’re using social media for marketing purposes.  This is your business platform, which means you should stick to posting only your best photos and content relevant to your end purpose – getting noticed.  Be selective, and while you’ll likely choose to post some personal content to convey accessibility, skip posting about stuff that’s irrelevant, such as rants about your bad day or the latest gossip at school.  Focus on updates that showcase the persona you’re hoping to project.

“I think what is important as an actor today is that you need to have an online presence, because there are people out there who are so good at it and that are winning at having a social media presence,” says casting director Benton Whitley.  “It makes them appear bigger and more involved than they actually are from the get-go.  They create something out of nothing instantly; they make us pay attention, [and] they do it in a great, professional way.”

Make sure to monitor your messages and any comments on your posts and adjust your privacy settings so you can minimize unsolicited feedback.  Above all, always remember to put your safety first and do your research before meeting anyone new in cyberspace.