If you are looking to break into modeling, but don’t meet the high fashion requirements, don’t fret. There are many modeling opportunities for a variety of looks and sizes.
First, though, it’s important to know what high fashion modeling entails. These models represent a very small subset of those who meet strict criteria age and measurements-wise. Female high fashion models are between the ages of 14 and 24, 5’9” to 5’11” (5’8” if they are on the younger side) in height and have a dress size between 0 and 4 (approximately 90 and 120 lbs). Males are 16 to 26 years old, 6’-6’2” (5’11” only very rarely), have a jacket size between 36 and 42 and are typically between 120 to 170 lbs. Those who meet these requirements are often used by designers to market their clothing lines on the runway. Designers believe this particular body frame enables fabric flow freely, creating visible interest.
If you don’t fit the stats, the good news is that there are many other exciting options. Here are a few.
Commercial modeling is the most popular and versatile type of modeling, providing numerous opportunities across many industries. Commercial models aren’t held to the same strict standards as high fashion models (see the differences between the two here), although, of course, they need to have whatever look the client is hoping to portray in the ad.
The plus-sized modeling industry has gained much popularity in recent years with woman between the sizes of 10 and 12 getting the most work. Typical measurements for woman include a 38 to 40 bust line, a 35-36 waist, and over 40 inches at the hips, with the most common hip measurements being 43 to 45 inches. Again, each client has a vision of who should be in the ads marketing their products or services and will be searching for a very specific look. Sometimes it may be within this standard range, or they may be looking for someone a bit smaller or larger.
Promotional Modeling/Brand Ambassadors
Promotional models, also sometimes referred to as brand ambassadors, are hired to provide direct interaction with event-goers who are potential consumers in order increase the demand for a product, service, brand, or concept. Product knowledge, personality, and presentation skills are a must. Both males and females can be hired to represent a very wide range of products from all different companies across numerous industries, with some of the most popular industries including beverage companies (alcoholic and non-alcoholic), car companies, electronics manufacturers, energy drink providers, and cosmetic companies.
Even better, it’s easier to find opportunities in these three categories close to home. So, update those marketing materials and get yourself out there!